Save the date for the
Adobe Tech Comm Tools Certificate Workshop at the STC Technical Communication Summit 2016

Date: May 15, 2016 (Sunday)
Time: 12.00 PM to 5.00 PM PDT
Venue: Anaheim Marriott, 700 West Convention Way, Anaheim,
CA 92802, US

The Adobe Tech Comm marketing team and the STC are excited to announce a first of its kind pre-conference event at the STC Summit 2016 – the Adobe Tech Comm Tools Certificate Workshop!

Get live training, pick up tips and tricks, do hands-on exercises and learn from industry experts like Bernard Aschwanden, John Daigle and Stefan Gentz. Not just this, on successful completion of the workshop you get to walk away with an official certificate from Adobe and the STC Summit!

So what are you waiting for? Make the most of this exciting opportunity to learn from the most sought-after trainers, connect with peers, grow your professional network, and also acquire a professional certificate – while you enjoy the exclusive Adobe hospitality!

The event is 'open to all'. There is no registration fee. Lunch and refreshments would be served. Seats are limited, so register yourself today!


The Adobe Tech Comm Tools Certificate Workshop





Awarding of certificates


Guest Instructors

Rick Stone
Owner, ShowMe Solutions

Rick Stone is co-owner of ShowMe Solutions, based in Kansas City, Missouri. Rick is an Adobe RoboHelp and Adobe Captivate Instructor. He began his career in 1991 with RoboHelp in a customer contact center as a technical support technician where he quickly discovered a strong need for on-line documentation and support procedures. Boldly charging forward into totally uncharted waters, he discovered and taught himself RoboHelp and single-handedly developed a massive EPSS (Electronic Performance Support System) that was used companywide on daily basis by hundreds of support personnel. He departed the corporate world in 2004 and still uses Adobe RoboHelp on a daily basis teaching others via in-person classroom instruction, virtual classroom instruction and creating video based on-demand training as well as consulting.

  • Bernard Aschwanden
  • Vikram Verma
  • Rick Stone
  • Stefan Gentz



Mandatory guidelines for the workshop attendees

  1. 1. Kindly carry a laptop with Windows operating system installed for the hands on exercises
  2. 2. Download the free 30-day trial of Adobe Technical Communication Suite on your system. Make sure you download the suite two weeks prior to the workshop, to ensure that you not only have the latest build but can also make use of its 30 day trial period for the workshop. The suite will be available for download here
  3. 3. Failure to comply with (1) and (2) will make you ineligible to participate in the workshop.
  4. 4. If you face any problems in downloading/installing the suite or if you have any other queries, please drop us an email at


Online registrations will be closed at 11:59 pm PDT on May 13, 2016. Limited number of onsite registrations will be accepted on the day of the event on a first come first serve basis.

Contact Us

We welcome your questions and comments regarding the Adobe Day event or the registration process. Please drop us an email at

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Copyright © 2016 Adobe Systems Incorporated. All rights reserved.

Dustin Vaughn

Speaker Name: Dustin Vaughn

Session Title: Bar Napkins and XML: Eliminate the Hidden Costs of Content Conversion.

Speaker Bio: Dustin Vaughn is a Solutions Consulting Manager at Adobe who manages a team of experts in Adobe's Technical Communication and eLearning products. He has served as a panelist, speaker, and Adobe representative at industry events. He delivers solution-oriented demonstrations for global customers.

Session Description: Hidden costs are often associated with major purchases like vehicles and homes, and they can result in an “actual” price that is dramatically higher than what is initially quoted. In the same way, an XML workflow includes a major cost that often goes unnoticed: the ongoing cost of converting content provided by an SME. In this session, we will discuss how to dramatically reduce this cost and how it positively impacts the SME, the Technical Writer, and the Organization.

Abhishek Jain

Speaker Name: Abhishek Jain

Session Title: Rise of the Planet of Apps

Speaker Bio: Abhishek Jain is Product Manager at Adobe Systems, India, where he manages the Technical Communication line of products (FrameMaker, RoboHelp and Technical Communication Suite). He is responsible for product strategy and roadmap, partner ecosystem management, and customer relationship. Prior to Adobe, he worked as a Product Manager at Winshuttle, where he managed the Enterprise suite of products.

Session Description: As the content consumption is shifting from desktops and laptops to tablets and smartphones, a number of organizations are publishing their technical content for mobile devices to deliver content anywhere, anytime for their customers. Most organizations have adopted responsive design that enables technical authors to port technical help to mobile devices. Though it is a good first step in the right direction, it is not enough to cater to the fastest growing trend in the TechComm industry.

With close to 60% of organizations publishing content for mobile devices, technical authors need better means to engage users. Content centric mobile App is the next step that will foster more user engagement and increased content readership. In this presentation, Abhishek Jain, Product Manager – Adobe Systems, will share some real world use cases where Mobile Apps added immense value. In addition he will cover some interesting ways to create Apps with almost no technical knowhow.

Vivek Kumar

Speaker Name: Vivek Kumar

Session Title: Blurring the lines between ECM and CCMS

Speaker Bio: Vivek Kumar heads the Product Management and Engineering for Adobe Technical Communication products. He is responsible for roadmap, strategy, partner and customer relationship and development of these products. He has been with Adobe for over 13 years and has managed several releases of the TechComm products. Before Adobe he has worked with couple of startups in eLearning and digital security domains. Vivek has a Master’s degree in Computer Science and a Bachelor’s degree in Physics.

Session Description: Traditionally, MarComm & TechComm scuffled over the word “content”, approaching it with different personalities, tools, budgets, departments and sometimes perceived goals. Today, they can no longer afford this stand-off. On a corporate web site, any discrepancy between marketing content and technical content can undermine both organizations’ efforts to achieve their goals. In order to serve customers’ best interests, a high level of consistency is required between marketing and technical content.

The Content Management System should allow seamless access of assets, templates and other corporate standards across MarComm and TechComm teams. The process of creating technical content should use limited resources wisely.

In this session, see how you can use Adobe Experience Manager as a CCMS for structured technical content authored in Structured FrameMaker and leverage the powerful workflows, translation capabilities, versioning, search, publishing and other features of AEM.

Abhishek Jain

Speaker Name: Abhishek Jain

Session Title: Do More with less and increase your ROC

Speaker Bio: Abhishek Jain is Product Manager at Adobe Systems, India, where he manages the Technical Communication line of products (FrameMaker, RoboHelp and Technical Communication Suite). He is responsible for product strategy and roadmap, partner ecosystem management, and customer relationship. Prior to Adobe, he worked as a Product Manager at Winshuttle, where he managed the Enterprise suite of products.

Session Description: Documentation teams are constantly asked to increase efficiency in content development, translation and maintenance. We all know that budgets are not increasing. In fact, more than 70% of our survey respondents said that they are not. Many of us have to face a reduction in headcount as well. At the same time, the demands from the Technical Communicator of today are ever increasing. On an average, a TechComm professional is working with more than four languages and cater to a plethora of devices and formats. So, there is extreme pressure on us to our jobs more efficiently.

This session emphasizes three basic levers of Technical Communication which if exercised in tandem can bring huge benefits to the business:

  • Lean content creation: Data driven prioritization can help content authors to do more with less
  • Closing the feedback loop: Follow the Create - Measure - Learn cycle and fix the burning issues to enjoy higher ratings
  • Engaging the end users: Showing some empathy towards the most important participant in the value chain works wonders

Stefan Gentz

Speaker Name: Stefan Gentz

Session Title: The Future is Now – How Technical Documentation is changing to Technical Communication

Session Description: In this presentation Stefan Gentz will talk about the change from Technical Documentation to Technical Communication, intelligent information, Industrie 4.0 and what this means for technical writers. Today customers interact with technical content in completely new ways and customer expectations have changed dramatically. The industry is moving away from board manuals to head-up displays, technical content is delivered with text to speech and technical content consumption is no longer limited to humans. The quality and delivery of technical communication has a strong impact on the brand recognition and can have both positive and negative effects. We need to rethink how and where we deliver technical content to customers and how this affects business.

Maxwell Hoffmann

Speaker Name: Maxwell Hoffmann

Session Title: How to meet the evolving challenges of mobile publishing

Session Description: Platforms, screen sizes, and standards for publishing to mobile devices seem to change on a quarterly basis. Technical communicators are under increasing pressure to deliver useable, findable, friendly content in mobile format. And, we have to do this while still publishing to traditional channels like print, PDF and WebHelp. Fortunately, there are tools that can dramatically reduce the steps involved, as well as reduce the odds of making a mistake during the publishing process.

Stefan Gentz

Speaker Name: Stefan Gentz

Session Title: Advanced DITA Authoring and Publishing using FrameMaker

Session Description: Authoring in DITA is one thing. Delivering appealing, tailored, dynamic documentation in the right formats and to the right channels to end users another. Combine both successfully and you do not only get outstanding documentation, but also a great marketing instrument.

In this presentation Stefan Gentz will explore the possibilities to create and deliver modern documentation that matches today's customer expectation without breaking the budget.


Adobe Educational Sessions @ STC Summit 2016

Rise of the Planet of Apps - Abhishek Jain

Monday, 16 May
Monday, 16 May
Tuesday, 17 May
Tuesday, 17 May
The Adobe Tech Comm Tools Certificate Workshop is a first of its kind opportunity to learn
the tricks of the technical communication trade from the industry experts themselves. The official certificate that will be given away at the end of the workshop, can definitely be a valuable and credible addition to your professional resume, as it is backed by the leadership of Adobe and the STC in the field of technical communication.